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Direct-to-consumer outdoor gear brand

Own-brand camping and trail gear sold online, 38% repeat customers

Online, run from anywhere·Online & e-commerce·Since 2017

Asking price
$2.4M
Cash flow
$690K
Revenue
$4.1M
Multiple
3.5x
Employees
6
In business
9 yrs

CONFIDENTIAL DETAILS

Business name, address and financials

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89 of 90 open founding spots left

DEEDMART ESTIMATE

$1.93M to $2.62M

Asking price is within the estimate range

Based on $690K in owner earnings and the typical 2.8x to 3.8x range for online & e-commerce businesses. A computed range, not an appraisal.

About this business

An online brand selling its own line of camping and trail gear through its own store and Amazon. Products are manufactured by two long-standing suppliers, and a third-party logistics partner handles storage and shipping, so the business runs with a small remote team.

The brand has an email list of 120,000 customers and a strong repeat-purchase rate.

  • 38% of orders from repeat customers
  • 120,000-subscriber email list
  • Fully remote team, outsourced fulfillment
  • Trademarks and product designs included

Financial history

RevenueCash flow

$0$1M$2M$3M$4M$5M2020: revenue $1,900,000, cash flow $260,00020202021: revenue $2,600,000, cash flow $380,00020212022: revenue $3,100,000, cash flow $470,00020222023: revenue $3,500,000, cash flow $560,00020232024: revenue $3,800,000, cash flow $630,00020242025: revenue $4,100,000, cash flow $690,0002025
YearRevenueCash flowMargin
2025$4,100,000$690,00017%
2024$3,800,000$630,00017%
2023$3,500,000$560,00016%
2022$3,100,000$470,00015%
2021$2,600,000$380,00015%
2020$1,900,000$260,00014%

Deal details

EBITDA
$640,000
Inventory
$420,000 (included)
Furniture, fixtures and equipment
-
Real estate
Leased
Seller financing
Not offered
SBA financing
Eligible
Owner involvement
Semi-absentee
Can relocate
Yes
Reason for selling
Founder starting a new company
Training and transition
90 days of transition and supplier introductions.

Location

Runs online

This business is not tied to a location. It can be operated from anywhere in the US.

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